Paid Social Media

This work highlights paid social creative developed for leading DTC brands, including Wildfang, Apostrophe, and Gruns Gummies.

I created performance-driven assets across static, motion, and video, designed to capture attention quickly and convert efficiently. Each piece was developed in close collaboration with marketing and growth teams, using A/B testing and iterative design to continuously refine creative and improve results.

My approach is rooted in data. I leveraged performance insights to inform creative decisions, optimizing for engagement, conversion, and overall campaign efficiency while balancing brand and performance needs.

To support scale, I built flexible templates and production systems that increased speed, consistency, and output across campaigns. The result is a high-performing, repeatable creative framework designed to evolve alongside business goals.

Organic Social Media

This work focuses on organic social content designed to build recognition, consistency, and long-term brand equity. Every asset is part of a larger system, ensuring consistency across posts while allowing for enough flexibility to keep the content feeling fresh.

Equally important is scroll-stopping impact. Each piece is designed to capture attention quickly, using strong composition, hierarchy, and motion to stand out in crowded feeds without sacrificing brand integrity.

The result is content that not only performs in the moment, but compounds over time by strengthening brand recognition and audience connection.