Toxed by Tay

Toxed By Tay is a brand identity built from the ground up, rooted in strategy and designed for scale. I defined the brand’s messaging, personas, and positioning, then translated that foundation into a cohesive system aligned with the founder’s personal brand.

Positioned as a modern wellness collective, Toxed By Tay brings together medspa treatments, yoga, reiki, and holistic services into a single, unified experience. The brand centers on a clear idea: when women invest in themselves, they show up more fully in every part of their lives.

The identity is designed for overextended women seeking both results and restoration. It balances clinical credibility with emotional warmth, creating an experience that feels peaceful, elevated, and reassuring. The visual system reflects this duality through a restrained, refined approach that signals both care and luxury.

The result is a distinct, scalable brand that unifies multiple service offerings under one clear voice, designed to build trust, foster connection, and grow with the business.

Check out the brand here: txtwellnessco.com