Grüns Gummies & Üsnacks products

At Grüns, I design across packaging and performance creative, shaping a cohesive brand experience from shelf to screen.

My work focuses on strengthening visual clarity and impact across product lines, evolving packaging systems to improve hierarchy, usability, and shelf presence. In parallel, I develop campaign assets and retail displays that support product storytelling and drive conversion across both digital and in-store environments.

I collaborate closely with marketing, growth, and product teams to ensure creative aligns with broader business goals, bridging brand and performance at every touchpoint. This includes leading creative for co-branded campaigns with partners like Olipop and Popsicle, maintaining a cohesive visual language across brands.

The result is a scalable, integrated system where packaging, campaigns, and performance creative work together to build recognition, improve clarity, and drive growth.